Social Media Specialist

The Social Media Specialist is a technically driven program that prepares students for a career in the growing field of social media. It focuses on the technical use, development, implementation and modification of the tools and concepts that would be used by a business to establish an overarching social media strategy. 

Students will learn to configure, program, modify and manage the tools needed to help fulfill the organization's social media efforts. This requires a student to have skills in HTML, programming, network monitoring, analytics and marketing. Information security concepts also are taught to prepare students to develop social media policies for the business, including proper social media usage by employees, and the development of guidelines for the organization.

Career Outlook — There is strong demand for employees with the skills to develop and manage the technical tools related to a firm’s social media presence. Individuals with abilities in HTML, programming, analytics and marketing are needed to support an organization’s promotional efforts, including strategies that incorporate the newest electronic devices.
Program Name: 
Social Media Specialist
Program Number: 
10-151-1
Type of Degree/Diploma: 
Associate Degree
Offered at These Colleges: 
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  • Program is part of a stackable pathway at this college. Click icon for career pathways rep.
  • Program transfers from this college to other institutions.* Click icon for college transfer info.
  • Program can be completed entirely online at this college.
*It is strongly recommended you secure the agreement with the institution you intend to transfer to.

Employment Snapshot

Wisconsin TechConnect Job Openings for this Career Program: 

17 in the last year.
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