Marketing Management

Program Name: 
Marketing Management
Certificate Number: 
40-104-CB

Discover what it takes to work in marketing management, overseeing people and processes while providing direction for integrated marketing strategies. Learn managerial skills through the evaluation of sales performance and marketing initiatives. Explore data collection and design of marketing activities to support strategic organizational goals.

  • Gain hands-on experience designing and deploying surveys while conducting actual market research.
  • Learn to make and evaluate marketing decisions through an interactive business simulation.
  • Focus on the latest innovations and trends to develop an actual marketing plan and a comprehensive sales presentation.
  • Learn, develop and practice skills used in managing staff.
  • Evening completion options are available.
Prerequisites: 
Yes
Credit: 
This is a credit certificate
Offered at this College: 
Offered At: 
  • Pewaukee
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  • Program is part of a stackable pathway at this college. Click icon for career pathways rep.
  • Program transfers from this college to other institutions.* Click icon for college transfer info.
  • Program can be completed entirely online at this college.
*It is strongly recommended you secure the agreement with the institution you intend to transfer to.