This certificate is designed to develop skills that are needed to create effective integrated marketing communication campaigns including: understanding customer insight, segmenting and targeting, positioning a brand, identifying campaign objects, developing creative media strategies, determining the best way to evaluate and measure the effectiveness of you IMC effort. In addition you will learn media creation such as website development, promotional design, and professional presentations.
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- Program transfers from this college to other institutions.* Click icon for college transfer info.
- Program can be completed entirely online at this college.