Marketing is critical to the success of every organization--whether large or small, profit or nonprofit, product or service oriented. To provide quality customer service, these organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be distributed, priced and promoted. Graduates of the Marketing program have found a wide variety of positions including inside and outside sales representatives, sales managers, order analysts, store managers, sales promotion assistants, survey research supervisors, telemarketing managers, advertising counselors and parts managers.