Marketing - Digital Marketing Promotions

Specialists in digital marketing promotions create effective marketing campaigns that reach people via the Internet and other digital technologies.

They may choose to specialize in certain areas—such as social media or the use of Adobe software—or they may possess more general digital marketing expertise.

Those looking for a career that combines strategy with creativity will find it in digital marketing promotions.

The Digital Marketing Promotions program prepares students to communicate with customers with an emphasis on the use of digital media and technology. Graduates are able to use digital tools and design software to create a variety of promotional materials to be used by businesses, whether in a traditional or online environment.

In this program you will complete hands-on projects to create traditional and digital communications using Adobe Photoshop, Illustrator, and InDesign in addition to mobile apps for visual design and creation. You’ll also use Adobe Premiere to design and create videos, and you’ll plan and execute social media content using multiple platforms and analytics.

Program Name: 
Marketing - Digital Marketing Promotions
Program Number: 
30-104-8
Type of Degree/Diploma: 
Technical Diploma
Offered at These Colleges: 
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  • Program is part of a stackable pathway at this college. Click icon for career pathways rep.
  • Program transfers from this college to other institutions.* Click icon for college transfer info.
  • Program can be completed entirely online at this college.
*It is strongly recommended you secure the agreement with the institution you intend to transfer to.