The Wisconsin Economic Development Corporation (WEDC) and Western Technical College unveiled a new marketing campaign aimed at encouraging alumni of Wisconsin colleges and universities to pursue their personal and professional goals in Wisconsin. Other educational institutions working with WEDC on this initiative include the University of Wisconsin-Madison, UW-Eau Claire, UW-Green Bay, UW-Milwaukee, UW-Whitewater, UW-Platteville, St. Norbert College and Lakeshore Technical College.